In the seemingly endless quest for the perfect setup for product shots….This…is a test. It is only a test. Do not adjust your television. This is an older card, recolored, and was shot at three different exposures and combined by Photoshop into one image, commonly called HDR (high dynamic range imaging). It was lit with a single bulb from a semi antique Kodak Carousel Slide Projector. Once Kodak goes under, the projector could become a collector’s item. But I digress (and I feel badly for Kodak, which was once an Americon icon, known and respected worldwide and whose products I used throughout my younger years). So, it’s just a picture, see what you think. It hasn’t gotten rave reviews from a certain designer.

I continue to be amazed at the quality that can be prodded out of the iPhone 4. Here’s a shot of an old favorite “Morris Red Bird” in a new colourway.

And a shot of ye olde Poppies.

We’ve sold a ton of these cards in the original red/orange colorway. So if one is good, more is more good, right? Well, maybe. See what you think.

I’m awfully fond of this design. It represents the first time we have letterpressed an open typeface (Caslon). (there’s space inside some of the lines comprising the letters) The surrounding circle is ideal for letterpress, with lots of texture in a small space. The “barely there” appearance of the the surround just sings. (#8106)

Printed on Crane Lettra 220# duplex stock. Four passes on the solid black, two passes on the text, two passes on the metallic green. Yikes.

Great client, this is his design. Nice.

We tried die cutting cards today. Makes me wonder what took me so long to try yet another task that the Windmill does well. I’ve mangled many a business card, trying to cut them on a regular paper cutter. So I emailed Bobbie at Key Dies and she graciously helped me through the process of figuring out exactly what I wanted. Once the order was finalized, the die was here almost instantly. That’s a great company.

I periodically do calling cards for my friend Hugo in Maine somewhere and this is the product of our first die cutting effort. Just look at those razor sharp and clean edges. It’s enough to give you goosebumps. Ok, so this is for a narrow audience, but I’m still pretty excited…

Father’s Day is coming up and we have some campy and cool cards for the big guy. We’re debuting these at the NSS this coming week.

We’re doing a series of these. This is the first. Very traditional and sumptuous.