In the seemingly endless quest for the perfect setup for product shots….This…is a test. It is only a test. Do not adjust your television. This is an older card, recolored, and was shot at three different exposures and combined by Photoshop into one image, commonly called HDR (high dynamic range imaging). It was lit with a single bulb from a semi antique Kodak Carousel Slide Projector. Once Kodak goes under, the projector could become a collector’s item. But I digress (and I feel badly for Kodak, which was once an Americon icon, known and respected worldwide and whose products I used throughout my younger years). So, it’s just a picture, see what you think. It hasn’t gotten rave reviews from a certain designer.
I continue to be amazed at the quality that can be prodded out of the iPhone 4. Here’s a shot of an old favorite “Morris Red Bird” in a new colourway.
And a shot of ye olde Poppies.
We’ve sold a ton of these cards in the original red/orange colorway. So if one is good, more is more good, right? Well, maybe. See what you think.
We were happy to see the WSJ do a nice piece on the return of the written word. Seems folks may be getting tech tired and are beginning to actually write to each other again. Like in the olden days. The story’s here:
I’m awfully fond of this design. It represents the first time we have letterpressed an open typeface (Caslon). (there’s space inside some of the lines comprising the letters) The surrounding circle is ideal for letterpress, with lots of texture in a small space. The “barely there” appearance of the the surround just sings. (#8106)
May 2011:
From the National Stationery Show in NYC, we have won the 2011 LOUIE award in the “Rising Star” category.
This pleases us. Our thanks to the kind judging panel and their (obvious) impeccable good taste. 
2011 Booth- via Iphone
